Intermsofprodus,Douyinsuccessivelyunchedlivestreamingfuns,erciadvertisingfuns,andbrandcooperationmeisms,initiallypletiransformationfromapureeaitentptformtoaercialtraffi.In2019,Douyinofficiallyuheshort-videoe-er,openingprodukingandin-appshoppingservices,takingthefirststeptobuildatente-erceclosedloop.
Duringthisstage,Douyin’suserscalegrewexpoially.Bytheendof2020,Douyin’smonthlyactiveusershadexceeded600million,firmlyoccupyingtheleadingpositionina’sshort-videoindustry.Meanwhile,Douyiouakepublicsocialfuns,cooperatingwithofficialmedia,goverdepartments,andpublicwelfareanizationstoreleaseofficialinformation,spreadpositiveenergy,andgraduallyformapositiveandstandardizedptformtentatmosphere.
1.2.3EcologicalMaturityandFull-sarioLayoutStage(2021–Present)
After2021,Douyihematurestageofecologicaldevelopment,pletelypletingtheercialclosed-loopstruof“teion-trafficdistribution-livestreaminge-erce-locallifeservice-ptformsettlement”.Oentside,Douyinbrokethetimelimitofshortvideos.Iember2022,itfullyopehe30-minutelong-videoreleasepermission,cshort,medium,andlongvideotentformats,realizingfullcementedptionandihtentreading.
Intermsofercialyout,Douyinbuiltapletee-ercesystemincludingself-operatedstores,mertsettlement,livestreamingdelivery,ptfistidDouyinpayment.ItsannualGMVmaintainedrapidgrowth,exceeding200billionUSdolrsin2023,beingoneofa’srgestlivestreaminge-erceptforms.Atthesametime,Douyinvigorouslydeployedlocallifeservicessuchascateringgroupbuying,hoteltravel,movieticketbooking,andleisureeai,petingwithtraditionallocallifeptformsandbuildinganall-sariodigitallifeecosystemc“oent+offlineption”.
Upto2026,Douyin’smonthlyactiveusershaveexceeded930million.Ithasevolvedfromasinglevideoapplicationintoasuperdigitalptformiiertai,study,work,ption,socialiion,andpublicservices,beinganindispensablepartofeseusers’dailydigitallife.
1.3TheEssentialDiffereweenDouyinandTikTok
MostglobaluserseasilyfuseDouyinwithTikTok,butthetwoarepletelyindepeformsystemswithonlythesameparentpanyByteDahessentialdifferenoperationmeism,tentecology,usergroups,aorystandards.
First,theservicescopeispletelyseparated.Douyinonlyservesmainndeseusersandplieswitheseiwsaorypolicies,whileTikTlobalusersoutsidemainndaandadaptstolutoryrulesindifferenttriesandregions.Sed,thedataandteed.Thetwoptformshaveindepetentpools,algorithmreendationsystems,aasystems,withnomutuaccessordatasharing.Third,thebusinessmodelsaredifferent.TikTokfocusesonglobalteertaiandbrandadvertising,withretivelyweake-erdlocalservis;Douyintakestente-erdlocallifeservicesasitscrowthbusiness,famatureercialclosedloop.Fourth,thetentatmosphereisdifferent.Douyin’stentismorediverseandgrounded,iingnationaltrendculture,lifeservices,andpublicublic